Browsing articles in "Blog"

Free Premium Software for Not for Profits

Mar 10, 2011   //   by admin   //   Blog, Nonprofits  //  No Comments

Tech Soup is a phenomenal resource for free software for non profits. A client of mine has been using them for years. They charge a small admin fee flat rate for a ton of licenses. It ends up being $0-$100 for thousands of dollars in licenses. A quick search shows that they are currently offering:

  • Quickbook
  • Microsoft Office
  • Norton Antivirus
  • Adobe Creative Suite
  • Windows 7 Upgrade

There is much more available at their get products page. All an organization needs is to fill out a couple of forms and submit proof that it is in fact a non profit.

Contact for non profit Internet marketing and consulting in Connecticut.


Search Engine Market Share February 2011

Mar 8, 2011   //   by admin   //   Blog  //  No Comments

Microsoft is showing significant market share gains in US Search through February 2011.  ComScore reported that there was a 1.1% increase in search market share for Bing in January as compared to December of 2010.  Additionally, Yahoo grabbed .1% more of the space.

Microsoft’s Bing powers the search results delivered by Yahoo.  Therefore Microsoft is now controls 29.2% of all US search results.  The growth was at the expense of Google which saw a sharp 1.1% reduction from December to January.  Microsoft is slowing making gains and is nearing the 30% mark.

search engine market share 2011 Search Engine Market Share February 2011

search engine market share 2011

Using QR Codes on Your Business Card to Generate Traffic

Mar 7, 2011   //   by admin   //   Blog  //  No Comments

The square matrix of dots and shapes are becoming more and more common these days.  These matrix barcodes started appearing years ago and were first used by the medical industry to measure doses of medicine. There is a growing in interest in QR codes for use on business cards.

What is a QR code?
A QR code is small square data matrix that can be scanned by many devices including mobile phones. The code can contain many types of data but it often contains the URL of a website. The acronym QR stands for quick response. Denso Wave originally developed the standard in 1994. QR codes are considered two dimensional data matrices. Typical bar codes are considered one dimensional as they can only be scanned horizontally while these can be scanned in any orientation. What does this mean? It means that much more data can be stored in the same small area.

Features of QR codes include:

  • Large storage capacity of up to 8,000 characters
  • QRs can be printed out smaller than barcodes
  • QRs can contain various levels of error correction and therefore are resistant to poor printing, dirt, damage and scratches
  • Can be read or scanned from any direction
  • Multiple matrices can be stored in one QR

QR codes on business cards make it convenient for your clients and prospects to transfer your contact information directly into their mobile device. Here are some ways QR codes used on your business cards can benefit your business:

  • Point and click access directing customers to your web site
  • Instant transfer of your contact information into customer’s mobile devices
  • Specialized data such as a song or video can be embedded in your code and played when scanned
  • A coupon can reside on the card to entice customers to use your products/services
  • The QR matrix can automatically sign people up for a email list
  • Instant connection to a social media site that that connects with the person who scanned it

The following applications can be used on your mobile device to scan and utilize QR codes:

Try scanning our business card image. Just point your mobile device at your computer screen:


asyst qr business card Using QR Codes on Your Business Card to Generate Traffic

You can make your own QR code with tools available on the web such as:

Key Elements for SEO | Search Engine Optimization

Mar 7, 2011   //   by admin   //   Blog  //  No Comments

Key Elements for SEO

DA = Domain Age -> This is how long the domain was registered for.  The older the better.  Nothing you can do about this
PR = Page Rank -> This is how important Google thinks the particular page is.  You are in the top of your competitors so that’s fine
IC = Index Count -> This number tells us how many pages Google has indexed on your site.  The more the better.  You can consider adding some more informational pages.
BLP = Back Links Page -> This is the number of links from other sites that point to the page in question (  This should be done.  You have ZERO for the homepage!
BLD = Back Links Domain -> This is the number of links from other sites that point to a specific page on your domain.  You should build this up.
BLEG = Back Links Education or Government -> This the number of links you have from education (.edu) and government (.gov) sites.  You have zero.
DMZ = This is a directory of sites that have been evaluated as good -> Your site should be submitted to DMOZ.
YAH = Yahoo directory -> You are not in this.  I can’t remember if it is free.  I just checked and it is not.  Most of your competitors are not in it.
Title = Meta Title -> I haven’t researched all ten keywords that you should use but you should change your title to Personal Euphoria | Pilates in Connecticut
Desc = Description. You don’t have any meta tags on your site!  This is a first step MUST.
Head = Headers.  You need to have the targeted keyword in <H1> or <H2> elements.
CA = Google Cache Age.  The lower the better.  This tells us the last time that Google has looked at your site.  A big number means that Google isn’t looking at your site very often.